Insight into the Meat Industry

Jun 02, 2016

Comments are often made about the disconnect between the meat industry and the consumers. It is easy for consumer to understand the side of agriculture that is animals grazing in a pasture or watching the young stock grow throughout the spring and summer. It is harder for them to connect to and understand about what happens in a meat packing plant, without being able to see it. The barrier preventing consumers from understanding what happens in a meat plant is now being removed in an effort by the industry to be more transparent to the consumers. A project of the North American Meat Institute and Dr. Temple Grandin, an animal welfare expert, documents the process and creates the opportunity for consumers to better understand the process.

The video series features an honest look at the process from the time the animals leave the farm and continues to the fabrication process. Throughout the videos, Dr. Grandin provides insights into the Humane Slaughter Act and the animal auditing system that is used to monitor animal behavior in many plants.

The meat industry wants to share with consumers the emphasis they place on animal welfare and importance of humane handling to their business.

Pork:

https://www.youtube.com/watch?v=LsEbvwMipJI&list=PLkBbso1kwZ3bZTqN5MBLqHWGpRqPCH7gK&index=2

Beef:

https://www.youtube.com/watch?v=VMqYYXswono&list=PLkBbso1kwZ3bZTqN5MBLqHWGpRqPCH7gK&index=3

Lamb:

https://www.youtube.com/watch?v=BoB3tf9Q2AA&index=1&list=PLkBbso1kwZ3bZTqN5MBLqHWGpRqPCH7gK

Turkey:

https://www.youtube.com/watch?v=VQ2fDX76Mmc&list=PLkBbso1kwZ3bZTqN5MBLqHWGpRqPCH7gK&index=4


Video Podcasts and Webinars

  • Grass or grain? Is there a definitively sustainable beef production system?

    03/22/2016

    The webinar examined the science relating to grass-fed and grain-fed beef in terms of sustainable... read more »

  • 2015-2020 Dietary Guidelines for Americans Update

    01/12/2016

    Kris Sollid, Registered Dietitian with the International Food Information Council and Sarah Romo... read more »

  • Meat in the Diet

    08/10/2015

    read more »

Social Media

  • Have you seen the new steak emoji, recently released on the iPhone?
  • If you have questions she has answers!
  • Learn how to cut your own steaks!
  • @TheMeatWeEat: Misleading claims of “Hormone Free” or “Antibiotic Free” https://t.co/zzBDw4H1qe #TheMeatWeEat #hormonefree #antibioticfree
  • Check out TheMeatWeEat.com to learn more about "Hormone Free" and "Antibiotic Free" labeling. #TheMeatWeEat #hormonefree #antibioticfree