Key Result Areas
Ongoing Critical Objectives
Maintain the integrity and quality of
- Recognition programs
- RMC and other continuing education and professional development programs
- Youth education and development programs
Maintain the strength of our existing revenue streams
After maintaining critical ongoing programs and member services, the association will dedicate any remaining resources to the following key result areas. Specific objectives are listed for each key result area.
1. Member Recruitment and Retention
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Maintain current student members and focus on transitioning student members to professional members at a rate of 30% annually.
- Actively recruit members from a broader audience of meat science professionals.
- Focus on retention of current members by highlighting/communicating existing benefits and developing new benefits from a needs assessment.
2. Member Services
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Assess the needs of our membership (industry, academic, student, emeriti, government) and determine AMSA’s ability to meet those needs.
- Develop a year-round networking structure.
- Create a plan for professional development for new and existing members (industry, academic, student, emeriti, and government).
- Further develop the utility and marketing/exposure of the career center.
3. Financial Management
- Increase unrestricted cash reserves by 25% in 5 years.
- Assess and maximize the sustaining membership program.
- During the next three years, identify and implement at least new quality revenue sources.
- Improve leadership access to and understanding of fiscal process and reporting.
- Increase the foundation reserves by 10%+ each of the next three years.
- Allocate resources (financial, board agenda, staff, time, etc.) based on strategic planning priorities.
4. Organizational Effectiveness
- Improve the accountability structure and culture of board and committee leadership/execution. (Staff/Executive Director/all resources defined)
- Regularly communicate strategic plan and milestones achieved to membership.
- Succession Planning developed for staff and volunteer leadership positions as well as ongoing strategic plan progression.
5. Knowledge Management & Dissemination
- Develop the AMSA web page as the premier meat science web portal with organized access to AMSA information and members and to the global meat science information base.
- Categorize knowledge base and identify the effective method(s) for delivery based on member preferences. (cd series, pay for hard copy print on demand, white papers)
- Develop the plan for AMSA position/white papers. (being the scientific resource for trade associations).
- Establish meat science specific research protocol/standards.
6. Student Membership
- Support the student membership planning priorities and ensure alignment of the student membership critical objectives with the AMSA Strategic Plan.
Last Updated Wednesday, November 29, 2006